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Google Spams by paper mail

Posted by Harry Seldon on August 09, 2009

google_france

Is “Google spam” the new Google app?

I have just been surprised to receive a letter mail from Google Adwords asking me to use their service. That-is-to-say, to promote my website through the Google ads of other websites.

I understand that Google needs to promote their main cash cow. However, I do not understand that they send a paper mail and not an email. Even if there is a promotion code, it could well be sent by email.

Google has disappointed me. I thought they were more high tech and more ecofriendly than that. Moreover, I thought their cash cow was naturally working without needing much marketing even in non-US countries.

A good point for Google, however, is they sent their mail in French.

In case you wonder what this mail is about. Here is a summary translated from French. So it is not Google’s wording.

5 reasons to launch your marketing campaign through Adwords and gain customers with Google.

  • 1 You determine the broadcast zone of your ads (targeting by country, region, city)
  • 2 You define your budget and control your cost
  • 3 You pay only if an internet user clicks on your ad
  • 4 The configuration of your account is very easy
  • 5 A welcome offer : a 50€ credit to broadcast your ads

So dear Google, like many, I hate spams and I hate all the more paper mail spam. So please do not do that again. And btw, this mail reminds me to think about removing the Google ads thanks to which I earned in 3 months about 1.5€. That is I am close to be a millionaire ;-)

The mail is signed by Barbarin Martin, Head of Marketing, Google. I suspect, though, she is head of marketing for Google France. I am going to send her an email to be sure she reads this. I would have tolerated an email but not a paper mail. Moreover, I have just verified there is no option in my account to prevent this. That would be a good idea to add this option just like in general there are options to desactivate marketing emails in good websites.

PS If you think about this mail, it is an ad for ads. We live in such a crazy world.

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