Let us talk about sex, Techcrunch and Google 1/2
Let us talk about sex: it is good for business !
I have 2 reasons for talking about sex today. Surprisingly, both come from Techcrunch posts: one about the sexy video of the moment and one about the Google’s small study about the top requests on their engine. For the first one, why this post is about sex is pretty obvious. For the second one, it is less obvious and that is my problem: where is the word sex in Google’s top requests ?
So let’s begin with the first post. Today Michael Arrington said that the sexy commercial from Fleggaard was the best commercial ever made. OK this video is very sexy. We see very pretty girls. We see them top less and even naked. And we see a lot of them in action, the action being skydiving. Ok it looks like 100 James bond girls naked. OK every man is drooling over this video. But come on “best commercial ever made” how can this be ? It is just one more commercial with naked girls. It is not really something new. So if this is the best commercial, I guess I just need to make a post with the words sex, naked, and top less to triple my traffic ? I hope I will never have to do such a thing ;-)
Is talking about sex so good for business ? Is marketing so simple ? Before these 2 posts this blog traffic is very modest but fastly increasing: in September I had 300 unique visitors, in October it was 500, in November 800. The google requests leading to this blog are very logically “rails open flash chart”, polls, “hardy to intrepid”, “harry seldon blog”. So, if in December the traffic is significantly above 1100 unique visitors (obtained from linear regression) and if the requests are more sex, naked and topless I will conclude that indeed sex is just the best marketing tool*. I will keep you posted if I see a traffic surge after these 2 posts.
For part 2, just go to this post.
* As there are many things going on around the Thinkosphere and this blog, the design change for instance, I am already seeing some traffic increase. So I will need to correct the traffic from this increase to analyze the effect of these 2 posts. Not simple but that is the beauty of stats !
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